Transcript: Two mobile network providers Marketing and Communication THANK YOU! Communication and Marketing Core Business : Food provider / Supermarket Mobile Operator : Since 2007 Key Numbers / Informations: Subscribers : 300 000 Market Share : 5,4% Increase Last 12m: +15% 4G Network : YES Own Network : NO SHOP : YES Tesco Mobile Core Business : Broadband Provider Mobile Operator : Since 2012 Key Numbers / Informations: Subscribers : 9 000 000 Market Share : 14% Increase last 6m: +10% 4G Network : YES Own Network : YES SHOP : Not Yet Different market Different product Different companies (core business) Different strategies Historic and Economic Historic and Economic approach Two different products Pay as you go Monthly offers Strategy of differentiation Flexible offers Target a wide variety of people Why ? Attract customers Product and Strategy CONCLUSION Free Mobile Product and Strategy Only two monthly offers: 2€ : 2h + Unlimied TEXT 19,99€ : All Inclusive "Just cost strategy" Low cost management Aggressive Pricing strategy Why ? Coherent Offers "4 plays"
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